PPC Tools Execute. GetContext Explains.
While management tools optimize bids and budgets, GetContext tells you WHY performance changed and WHAT to do next.
GetContext:
"Campaign A's budget limitation is costing you 47 potential conversions weekly. Competitor activity increased 30% this week, driving up CPCs. Reallocate $500 from underperforming Display campaigns to capture these conversions."
Understand the 'why' behind every KPI movement
Get prioritized actions with clear rationale
Generate client narratives in seconds, not hours
How GetContext Differs From PPC Management Software
 GetContext | PPC Management Tools | |
|---|---|---|
| Core Function | Performance Intelligence & Narrative | Campaign Execution & Automation |
| Primary Goal | Explain WHY results changed | Implement changes at scale |
| Key Outcome | Decision-ready insights & prioritized actions | Automated bid, budget & keyword adjustments |
| You Use It To... | Understand performance, prep for client calls, find growth opportunities, and coach your team. | Manage bids, pause keywords, launch experiments, and automate routine tasks. |
| Example Question It Answers | "Why did conversions drop last week despite higher spend?" | "Which keywords should I pause based on a 30-day CPA?" |
How GetContext + Management Tools Work Together
Analyze & Prioritize
GetContext analyzes what needs attention and explains why, helping you prioritize the most impactful actions.
Execute with Tools
Use your favorite PPC management tool to efficiently execute the changes GetContext recommended.
Explain the Impact
GetContext generates a clear narrative explaining the impact of your actions for clients and stakeholders.
A Real-World Example
PPC Management Software:
"Increase budget on Campaign A by 30%; lower bids on Keyword B"
GetContext:
"Campaign A's budget limitation is costing you 47 potential conversions weekly. Competitor activity increased 30% this week, driving up CPCs. Reallocate $500 from underperforming Display campaigns to capture these conversions."