Dashboards Show Data. GetContext Delivers Decisions.
Transform metrics into narratives. Get the story behind your numbers with clear next steps.
GetContext Explains:
"Your CPA increased because aggressive bid changes on broad match keywords attracted lower-intent traffic. Meanwhile, your top competitor launched a promotional campaign, increasing auction pressure. Next steps: Tighten match types, add 15 negative keywords I've identified, and increase budgets on your Shopping campaigns where you still dominate."
Performance narratives not just charts
Actionable insights with every analysis
Meeting-ready in minutes not hours of manual work
Comparison Table
 GetContext | Reporting/BI Tools | |
|---|---|---|
| Core Value | Explains & recommends | Visualizes & monitors |
| Output Format | Conversational insights | Charts & dashboards |
| Analysis Depth | "Conversion drop linked to mobile bid changes" | "Conversions: -9% MoM" |
| Time to Insight | Instant answers to any question | Build reports, interpret manually |
| Best For | Decision-making & communication | KPI monitoring & trends |
| Data Sources | Deep Google Ads focus | Multiple platforms blended |
| Actionability | Next steps included | DIY interpretation |
The GetContext Difference
BI Dashboard Shows:
- CPA ↑ 18%
- Conversions ↓ 9%
- Spend ↑ 12%
GetContext Explains:
"Your CPA increased because aggressive bid changes on broad match keywords attracted lower-intent traffic. Meanwhile, your top competitor launched a promotional campaign, increasing auction pressure.
Next steps: Tighten match types, add 15 negative keywords I've identified, and increase budgets on your Shopping campaigns where you still dominate."
Use Cases
Weekly Reviews
"What changed and what should we prioritize?"
Client Calls
"Generate a performance summary for Client X"
Quick Audits
"Which accounts need immediate attention?"