Move beyond scripts and rules to intelligent automation. Discover how MCP enables conversational campaign management while ADK lets you build custom AI agents that execute complex optimization strategies across your Google Ads accounts.
Google's AI assistant is transforming how agencies diagnose issues, optimize campaigns, and extract insights. Here's what the shift to conversational campaign management means for your team.
The difference between agencies struggling with AI and agencies winning with it comes down to workflow design. The winners aren't replacing specialists or automating everything. They're using AI to handle volume and speed while their best people focus on the work that matters: strategy, nuanced optimization decisions, and client outcomes. Here's what actually works.
